<aside>
💡 With over 15 years of expertise in CX, UX, and Design, I have spearheaded a diverse range of projects spanning various industries such as Banking, Automotive, Energy, Telecom, and Entertainment. My experience encompasses crafting digital CX and UX strategies for physical, mobile, and wearable platforms. I have successfully overseen the creation of digital products and programs, conducted design and usability testing for responsive web and custom mobile apps, and led application modernization and touchscreen (kiosk) design initiatives.
Furthermore, I have been involved in designing information portals and knowledge management systems, facilitating collaboration between business and technology groups. I have also played a pivotal role in establishing and implementing design systems and design operations. Additionally, I take pride in fostering the growth and development of diverse teams and nurturing a robust design practice.
</aside>
Senior Design Manager , Experience Design Practice Leader at IBM iX
- Successfully spearheaded design strategy and customer experience projects in the banking, telecom, automotive, and energy sectors.
- Worked with esteemed clients such as Banco do Brasil, Bradesco, Santander, Itaú, Cemig, Volkswagen, and Claro.
- Led the Experience Design Team as the Practice Leader for IBM iX in Brazil, focusing on talent pipeline, methods, career development, and practice enhancement.
- Managed a team of 8 Design Managers and over 90 designers.
Achievements and Awards
- Orchestrated the growth of the design team from 30 to over 100 designers within a span of 3 years.
- Appointed 6 designers to key leadership positions.
- Received the 2022 Practice Leader Exemplar award for exceptional performance in Associate Deployment, training, increased productivity, and positive impact on clients.
- Earned the Banking Insights & Solutions (Silver) award in January 2021.
Design Manager at IBM iX
- Led design strategy and customer experience projects within the Finance Services sector.
- Oversaw the design team for IBM iX in Brazil, with a focus on talent pipeline, methods, career development, and practice advancement.
- Managed a team of over 15 designers.
Achievements and Awards
- Acknowledged for achieving the Best Results in the 2020 Engagement Survey.
- Recognized as a Latam iX Culture Ambassador in 2018.
Lead Designer at IBM
- Played a pivotal role in creating end-to-end customer experiences through user-centered design and agile methodologies for the Volkswagen Personal Assistant project.
Achievements and Awards
- Our VW Personal Assistant project was presented at IBM Think 2018 by former CEO Ginni Rometty.
Design Consultant at Concrete Solutions (an Accenture company)